But Sir, you have sent me into battle with nothing more than my wit, a smile and a 40 year old pistol.
Intellect, charm and 40 year old tools will NOT prepare you for today's marketing challenges!
We resist that what we don't know or understand. Sabotaging all efforts to help those who need it most.
It is not for 'them' to decide your success!
It is for the individual, those who are in the trenches. It is for the soldiers fighting for their future success to decide on which weapons they feel happiest with.
The marketing armoury is full, do not go to war with a pistol a bottle of lucozade and a smile! For you will be outgunned!
The Seven P's
Prior Preparation and Planning Prevents (#iss ) Poor Performance!
My old Miltary Training Instructors had a point!
It's time to break out the big guns!
Don't you agree?
Get Smart Get some marketing weapons that pack a punch.
P.S You can still smile a lot as that always helps, and hey if you get thirsty you know what to do!